Himmah Campaign – Internal Communication
The Himmah Campaign was designed and delivered for Tatweer Education Holding Company, bringing together its subsidiaries—Rafed, Tatweer Educational Services, TETCO, and Tatweer Buildings Company—to strengthen employee engagement with the Group's strategy and core values through a series of creative internal communication initiatives.
The scope of work included creative concept development, invitation design and production, the Vision Gateway interactive zone, the Values Wall, the Tatweer 2030 installation, an instant photo booth, branded photo frames, interactive digital activities, employee rewards and digital vouchers, as well as a fully integrated hospitality area.
The campaign successfully increased employee participation and engagement by delivering an interactive experience that reinforced the Group's strategic objectives, strengthened its corporate culture, and promoted meaningful internal communication across its companies.
