Himmah Campaign – Internal Communication
The Himmah Campaign was designed and delivered for Tatweer Education Holding Company, bringing together its subsidiaries (Rafed, Tatweer Educational Services, TETCO, and Tatweer Buildings Company( through a creative internal communication initiative that strengthened employee engagement with the Group’s vision, strategy, and core values.
The project included the creative concept, campaign branding, interactive installations, digital engagement activities, employee recognition experiences, and all supporting event elements. Every component was designed to encourage participation and create meaningful connections across the Group.
The campaign successfully enhanced employee engagement while reinforcing the organization’s culture and strategic objectives through an interactive and memorable experience.
